It’s likely that most of us are more inclined to consult a local affordable plumbers San Diego when we have a clogged drain, than if we need marketing advice. However, this may not always be the case. Recently, we had the chance to design a website for a local company that specializes in plumbing. It was clear they knew how to find and attract new customers online or offline.
Although they may not see themselves as masters of marketing, we found that they had an arsenal of tools and strategies that would be useful for virtually any company. How often do you hear about great plumbing companies going out of business.
You can learn five important lessons about marketing from an experienced plumber.
1. Names and a good reputation are important. One hand, the plumbing company we work with has a unique business name which people are likely to remember. A reputation of being affordable and trustworthy has also been built. It’s important to combine memorable items with strong feelings of value. This will help you achieve better marketing results.
2. It takes a while to remove all the “gunk”. It’s like cleaning out a clogged garbage disposal – bad marketing and websites are just as bad. It’s important to eliminate any unnecessary pages, outdated logos, and bad stock photos from your website or brochure if you want to make sure that marketing is flowing smoothly.
3. Helping someone in a time of crisis will earn you a loyal following. Every day, this plumbing company has to deal with a new client who is in a crisis. (Toilets won’t flush. Sinks won’t stop flowing. etc.). Sometime in the middle night. They will earn loyal customers if they act as professionals and solve problems quickly. All should emulate their success.
4. You can branch out if you are confident. Along with plumbing services, this company now offers air conditioning repair and installations. Wasn’t it supposed to the age of specialization now? If you’re a competent professional and you charge fair prices, you can grow your business and become profitable. Do not be afraid to explore natural expansion opportunities in your business.
5. You’re not only marketing to new clients when you do your marketing. Our plumber did not just want to create a sales-focused website. He also wanted areas for vendors, potential employees and even property management supervisors. Most marketing efforts focus on attracting customers. However, you should also consider your current clients, prospective employees and competitors. Keep this in mind and adapt your messages accordingly.
It’s possible that your plumber isn’t a marketing expert, but it doesn’t necessarily mean he lacks the knowledge. Make the most out of their knowledge by following these tips.