Let’s begin by discussing curb appeal. The curb appeal of your lot will influence whether or not a potential customer decides to visit it. Make sure that your dealership’s exterior is clean, well-lit and friendly. Remember to look after the vehicles in front! They don’t require much TLC (tender loving love) to look their best, visit us!
Next will be the discussion about the design of your lot. Customers should have the ability to browse your entire inventory and easily find the car they are looking for. You should group like-minded vehicles together, making sure there’s enough space for people to pass through. You can also be creative with the way you present your cars.
Let’s now talk about the price. You should make sure your prices are fair and prominently display them on each vehicle. Customers will not have to ask your staff for assistance, which can save them time and effort. You might make customers feel pressured to purchase if they are not aware of any financing options or special offers.
Customer experience is an important consideration. If your staff are available to answer questions and provide information about the vehicles on the lot, it can make a significant impact. It’s a great way to build rapport with clients. You never know, they may even recommend you dealership to their family and friends.
With some imagination, tender loving care and cheerful banter you’ll be able immediately to increase sales and satisfy customers.